VYBES
At VYBES I conducted interviews, helped with social media, and generated unique ideas to get the brand out there. We are a new dating app known for our VIP events, and most recently dating show hosted on Zach Justice Channel
END OF YEAR
INTERVIEW RECAP
MY FIRST EVER INTERVIEW
DATING SHOW
I had the incredible opportunity to help film a dating show, where I supported both pre- and post-production ideation as a unique way to help launch this new formed dating app. The concept brought Vybes members off the app and into real life, placing them together in a house to take on a series of challenges designed to test whether their love was truly real.
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My role involved pre-planning strategic themes that would psychologically challenge the couples, pushing them to reveal the authenticity of their connections. I also helped strategize and predict which moments would perform best on social media by thinking of forward trending audio as we filmed in November and officially released the show in late January — making it an exciting journey from concept to launch!
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For this project, I edited over 100 clips as a way to cross-pollinate socials and redirect traffic from TikTok and back onto the show.
