Last year I had the opportunity to go to California with Dove Skincare and Hoo.be to help with their Coachella activation. On this trip I helped capture BTS and footage in the Dove house for some creators to use in their content. Overall this activation generated over 1 million in Earned Media Value in the 3 day weekend festival.
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Oliver Muhl
Gucci Campaign
For this project, I collaborated with Oliver Muhl on a branded YouTube campaign in partnership with Gucci. We rooted the concept in Oliver’s personal story—reviving his grandmother’s modeling career—to create an emotionally resonant narrative that matched the viral tone of his content.
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I worked closely with Oliver and his manager, Abe, to develop the creative direction, including a mood board and photoshoot concepts highlighting the movement and elegance of the Gucci scarf. We shot across dynamic settings—cars, bikes, and urban environments—to showcase versatility while maintaining visual cohesion.
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I also wrote the YouTube script, incorporating comedic, organic “failure” moments to boost retention, and created a detailed shot list with videographer Steven Ruvalcaba. On shoot day, I oversaw logistics, coordinated product delivery, provided real-time feedback, and kept production on schedule.
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Overall, the project blended storytelling, fashion, and creator-brand synergy in a way that felt authentic, elevated, and performance-driven. I’m incredibly grateful for the opportunity and collaboration.